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Affiliate Program Introduction

An affiliate program is an automated performance marketing system that rewards affiliates for increases in sales volume by referring traffic and qualified leads to your online store. You only pay commissions when they produce revenue!

Benefits of Affiliate Programs
- Make money with your web site, pay only for performance
- If they don't sell the product you don't pay!
- Low customer acquisition cost
- Reach profitable new markets! Explore and test new revenue potential
- Cost effective medium in which to deliver brand awareness
- Uncover new strategic partners
- 80% of your sales will come from 20% of your affiliates
- Position your products and services where non-searchers will find them

Affiliate Terms - 3 main ways of rewarding affiliates:

1. Pay Per Click - Pay per click programs aka CPC programs or Cost Per Click will pay you a set amount for every click-through that you send to the merchant's web site, usually in the range of $0.02 to $0.05 per click.
2. Pay Per Lead - Pay per lead programs aka CPA programs or Cost Per Action will pay you a set dollar amount for some specific action taken by the visitor, such as signing up for a free newsletter or submitting an information request.
3. Pay Per Sale - Pay per sale programs a variation of CPA will pay you a commission that is a percentage of the sale amount or a flat fee per sale on all sales that result from you referring a customer to the merchant's web site.

Why Outsource your Affiliate Program?
An Outsourced Program Manager (OPM) is a specialty management service to aid companies in building incremental revenue through affiliate program marketing. The daily Affiliate management and business development can be an outsource solution paid on a monthly retainer. You want to outsource your program to speed up your online revenue as fast as possible. The Affiliate Program Management is complicated and time consuming, you need guidance to choose the right Affiliate Network, Program Selling Points, legal and ultimately find new affiliates.